Songfinch Celebrates Father’s Day
The Beginning
In Q2 of 2023, custom music company, Songfinch, was looking to keep the momemtum moving forward with a killer Father’s Day campaign. Having found viral success with reveal-style ads, the company was looking to break into new creative that hit its mark with the audience, without losing the tone its customers had come to know and love.
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The Campaign
Our team was going to approach this in two sectors. In one, the classic reveal style, but amped up. Using the captured footage our customers had sent in, we’d continue to put that in front of our audience, with a little fluffed up captions and graphic work.
In the other, we were going to stretch into new territories. What if dad jokes could be made into converting ads? At the end of the day, don’t we all have that dad joke inside of us, waiting to be “liked,” “shared,” and dare I say, “clicked?”
The Execution
Over the course of a month, we were able to…
Create dozens of new creatives with the intent of testing audiences, copy, video, and more
Earn our goal of 2.0 ROAS with CTRs as high as 4%
Drive new traffic to the site, with some landing pages converting as high as 14%
Raise email conversion with higher performing subject lines and CTAs
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The Results
During the Father’s Day campaign, Songfinch saw about 25,000 unqiue users on their site total, with meta ads performing at rates higher than previous months. Total, the company saw over 5,000 orders for Dad himself, and were able to walk away with new creative learnings for the next big round of holidays!